Your biggest trading expense isn’t fees.
It’s your brain.
Any of these scenarios sound familiar?
- Ignoring bad signals because you’re already in a trade (confirmation bias)
- Holding losers because you’ve “invested too much to quit” (sunk cost fallacy)
- Chasing last month’s winner just as it starts failing (recency bias)
- Cutting winners early but letting losers run (loss aversion)
Research shows these biases are costing you money – it’s not a question of if they are, it’s how much are you already losing.