Why the choice between open marketplace and private distribution no longer exists
The copy trading industry has, broadly speaking, forced a choice.
Either you build an open marketplace, where strategies compete for attention and traders browse and copy at will.
Or you build a closed environment where a single signal provider operates privately, promotes directly, and builds their audience without the noise of a broader network.
For brokers, this has meant maintaining two separate provider relationships.
For IBs, it has often meant accepting infrastructure that doesn’t fit their distribution model.
For strategy providers who’ve spent years building a following, it has meant either joining a marketplace they didn’t want, or going without the platform they needed.
Pelican Network was built around the marketplace model. Nine thousand strategies. Sixty brokers. Cross-platform, cross-broker, live and at scale. That remains the core product, and it’s not changing.
But we heard the other side of the argument often enough that we built the answer.
The Private Signal View gives any strategy provider or IB a fully dedicated portal, built around their strategy alone. No ranking. No competing signals on the same page. No open marketplace to navigate.
It works exactly as the Pelican whitelabel app does: fully branded, automated performance fees, real-time performance data, clean UX across web. It’s built for focus, not breadth.
With the Private Signal View, IBs and strategy providers can:
The result is something that hasn’t existed before in copy trading infrastructure: a solution that lets a signal provider benefit from the wider Pelican Network when they want to, and run their own private distribution when they don’t.
We’ve since taken this further.
Strategy providers using the Private Signal View can now see everything that matters to running their trading business, not just their performance numbers. That means a complete operational view:
Most copy trading tools show a performance chart and a follower count. Private Signal View gives strategy providers the visibility to understand their business, manage their audience, and plan their growth, all from one place.
We’ve also introduced the ability to create multiple referral links with different performance fee percentages.
Configured by Pelican in coordination with your team, this allows you to:
All without adding operational overhead or losing control of the platform.
Most copy trading solutions force a trade-off: either an open marketplace where signals compete, or a closed environment where they control distribution. The assumption has always been that these are separate products requiring separate providers.
They don’t have to be.
Pair the Private Signal View with the Pelican whitelabel app, and both models sit within one infrastructure and one partnership. The whitelabel for traders who want breadth and choice; Private Signal View for signal providers who want to build and monetise their own audience without the surrounding marketplace.
In other words, you can have your cake and eat it.
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To explore how Private Signal fits your setup, speak to your account manager or contact sales@pelicantrading.io
Copy trading involves significant risk. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how copy trading works and whether you can afford the high risk of losing your money.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.
This is a marketing communication and should not be taken as investment advice, personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without having regard to any particular investment objectives or financial situation. Any references to past or future performance of a financial instrument are not, and should not be taken as a reliable indicator of future results.